In this century, there is a changed generation. People are no longer trying to blend in and fit the trends, but now have the daring desire to be different, and to put their own unique stamp in this world of mass-produced goods. As an avid lover of fashion with a passion for design, Cherry notices that things in the market all around her are similar to one another and heavily influence each other. However, she believes that we are all diverse individuals who deserve to have products catered to our individuality. Leather is her preferred choice of material for handbags, due to its timeless look and durability. Cherry is certain that there are customers, like her, who look for affordable leather products which would differentiate itself from the mainstream; to be honest in its simplicity, functional, of good quality, and non-redundant. It was through these burning desires, that she came up with these range of products - that Dminimis was born. All these characteristics are united in the brand they created: Dminimis less is more.

Dminimis was established in 2016 in Singapore. It designs, produces and sells leather products. All of Dminimis’ products have a minimalistic design which incorporates a maximum functionality. For our products, we use top quality leather from the Americas and Australia, as well as French canvas. Our products are produced with exquisite craftsmanship and we sell them with an affordable price tag. The functionality, quality, and practicality of our designs makes it ideal to company the owner for many years. In our first year of operation, the customers gave a lot of positive feedback on the design and quality of our products.

Cherry designs each piece carefully to have a unique and distinctive character of its own, but there is one thing that ties them all together, and that is minimalism. She believes in minimalism, and this is what lies at the core of all her designs. It is this simple and classic look, which makes Dminimis a must have.

Our mission:

To create desirable leather products, blending classic and innovative design into minimalism without compromising quality, and to be recognized globally.